Meet Reuben

Reuben is our red Labrador. He’s full of energy, loves long walks, and has a habit of carrying shoes around the house. He is also the reason GutKind Chews exist. We wanted something simple that could sit alongside a kibble diet and still support the gut microbiome.

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Reuben’s Story

Reuben has always been fed on kibble. Like many dogs, he does well on it and enjoys the routine of the same food each day. But kibble doesn’t provide much variety, and in human studies, variety is one of the strongest markers of a healthy gut. 

That is where GutKind Chews come in. They are designed to be easy to give, taste good to dogs, and provide extra support for everyday gut balance. 

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Reuben has also been a big part of my working life. He is a qualified Pets as Therapy (PAT) dog and visits people who benefit from the calm and reassurance he brings. He has the kind, gentle temperament that makes a real difference in those moments. Spending time with him in that setting is one of the reasons we care so much about what goes into our products. When a dog gives so much to others, you naturally want to give something back.

GutKind™ Chews were created with dogs like Reuben in mind. They are easy to give, taste good to most dogs, and provide a simple way to add microbiome support alongside a dry diet. Every ingredient has been chosen with care so that owners can feel confident about what they are adding to the bowl. If you would like to keep up with Reuben’s adventures, you can follow him on Instagram at @redboy_reuben 

Why kibble fed

Different Diets, Different Needs

Kibble feeding offers consistency, which is one of the reasons many dogs do well on it. The trade-off is that kibble usually contains fewer types of fibre for gut bacteria to use.GutKindChews help add some of that support back. Each chew includes prebiotics, probiotics and postbiotics, bringing together the three key building blocks of a balanced microbiome.

Supports a kibble routine

Provides extra microbiome support alongside a consistent dry diet.

Adds friendly bacteria

Helps introduce beneficial microbes where kibble offers less natural variety.

Easy for owners

A simple, tasty way to include microbiome support in everyday feeding.

Meet Chester

Meet Chester — our Clumber Spaniel and raw-fed ambassador.

Chester's story

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